Our story

About booklead

A good book can stay with you long after you turn the last page. We think it deserves to find another reader, too.

booklead makes that next chapter visible. Stick a QR-coded sticker on a book, share it, and let each new reader scan the code and log where they found it. Everyone can follow the book’s journey on a live world map.

A small act of sharing

Start with a gift to a friend, a reading-group swap, or a book drop somewhere sharing is welcome. Each logged stop connects the book to another place and another reader. The map shows reader-submitted locations, not automatic GPS tracking.

Made for readers and their communities

PassItOn sticker packs help readers share books one at a time. Event kits for schools and libraries, and branded campaigns for authors and publishers, can bring a whole community along. Whether you’re sharing one favorite or a shelf full, the idea is the same: let the story keep traveling. Readers can also leave a note or a star rating for whoever finds the book next.